Journal of Contemporary Marketing

Description

Journal of Contemporary Marketing is an electronically printed peer-reviewed, open access journal that is devoted to publishing unique and novel papers concerning all aspects of marketing theory and practice. The journal is mainly published for academicians, business executives, professionals, and practitioners.

Aims and Scope

Journal of Contemporary Marketing which is a broad marketing journal that aims to contribute to the development of contemporary marketing aspect by encouraging up to date issues in both conceptual work and research methodologies. The journal includes, but is not restricted to the following topics: - Consumer Behavior - Customer Relationship Marketing - Digital Marketing - Product Development - Big Data and Marketing Analytics - Marketing Research - Marketing Strategy - Services Marketing - Marketing Research - Brand Management - Neuromarketing - Corporate Social Responsibility The articles sent to Journal of Contemporary Marketing will be fully peer-reviewed, published online after acceptance and will be available on an Open Access basis.

Journal Short Name

JCM

Editorial Board Members